Welcome to Smart Chart 4.0

The Smart Chart is a free tool designed to help mission-driven organizations create an actionable and effective communications plan. This is your blueprint for strategic communications success.

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Change makers love the Smart Chart

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Built on experience

The Smart Chart combines decades of communications experience and best practices into a single, effective and easy-to-use tool designed specifically for foundations and nonprofits.


Create multiple communications strategies, save your progress as you go, and download or print to share with your team.


Simple evaluation techniques help you judge your decisions and keep your plan on track.


Extra planning tips and examples help you break through creative blocks.


Create a custom communications plan from scratch.


Assess the quality of existing communications activities.


Evaluate the impact of a completed communications effort.

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A tool for nonprofit leaders

Since 2007, thousands of organizations around the world have used the Smart Chart to hone their communications efforts and develop highly effective strategies for bringing their vision to life.


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Build your communication capacity

Developing a communication plan may be tricky. So, you may want some guidance and training. Partner with Spitfire in a deep-dive training that jump-starts your communication planning process.